In the ever-evolving landscape of customer relationship management, choosing the right tool can either turbocharge your business or slow it to a crawl. And when it comes to CRM titans for growing businesses in 2025, the two names that dominate the ring are Zoho CRM and Bigin by Zoho.
They may share DNA, but make no mistake – these two platforms are designed for entirely different beasts. One is a full-featured enterprise powerhouse. The other? A lean, mean, sales-pipeline machine.
In this blog, we’re putting them head-to-head. No fluff, no sugar-coating. Just a full-throttle, deep-dive comparison to help you make the right call for your business.
The Core Difference – Who Are They Built For?
Zoho CRM:
Designed for growing teams, multi-department organizations, and complex sales cycles. If you’re scaling fast and need advanced automation, analytics, and integrations, this is your beast.
Ideal for: Medium to large businesses, enterprise-grade teams, SaaS companies, consultants, service providers.
Bigin:
Built for small businesses and startups who need to manage leads and pipelines without the bloat. It’s fast, clean, and beautifully minimal—yet surprisingly powerful.
Ideal for: Startups, freelancers, small teams, local businesses, solopreneurs.
Feature Showdown
| Feature | Zoho CRM | Bigin |
| Sales Pipelines | Multiple, customizable | One (or more in higher tiers) |
| Automation | Advanced workflows, macros, blueprints | Basic workflows (easy to set up) |
| Customization | Highly customizable | Limited but focused |
| Integrations | 800+ apps, API access | Key apps, Zoho ecosystem |
| Reporting | Advanced analytics, custom dashboards | Simple visual reports |
| Multi-user Roles | Yes, with profiles & hierarchy | Yes, with limited hierarchy |
| Omnichannel | Email, phone, chat, social, web forms | Email, phone, WhatsApp (basic) |
Pricing Comparison: Bigin vs Zoho CRM
Pricing as of April 2025. Subject to change.
When it comes to pricing, Bigin offers an extremely affordable entry point — ideal for small teams and growing startups. Zoho CRM, on the other hand, steps in with more enterprise-ready pricing tiers designed for full-scale automation and AI-powered insights.
Bigin Pricing (Per User/Month with 1-Year Commitment)
* Bigin Express – ₹980
For small teams that need pipelines, basic automation, and integration.
* Bigin Premier – ₹1,680
For growing teams with advanced automation, payment links, and lead integrations.
* Bigin 360 – ₹2,520
For high-volume operations and larger teams needing enterprise-grade CRM features.
Zoho CRM Pricing (Per User/Month with 1-Year Commitment):
* Standard – ₹1,960
Custom modules, sales forecasting, workflows, and Office 365 integration.
* Professional – ₹3,220
Adds Blueprint automation, inventory, CPQ, and more real-time sales tools.
* Enterprise – ₹5,600
AI assistant (Zia), sandbox, multi-user portals, and deep customization.
* Ultimate – ₹7,280
Full AI suite, advanced analytics, security, and enterprise insights.
Verdict: Bigin is the budget warrior. But if you’re looking for scalability and future-proofing, Zoho CRM offers value for money.
User Interface & Experience
Bigin:
Simple, elegant, focused. You can go from signup to your first lead in under 10 minutes. The pipeline view is its crown jewel—perfect for visual thinkers.
Zoho CRM:
Packed with options. Some say overwhelming, others say powerful. The UI has improved a lot in recent years with Canvas views and customizable dashboards, but it still has a learning curve.
Bottom line: Bigin is effortless. Zoho CRM is feature-rich but demands onboarding.
Scaling and Growth
* Need scalability? Zoho CRM wins.
* Want simplicity without compromise? Bigin delivers.
The beauty? If you start with Bigin, upgrading to Zoho CRM is seamless—it’s all within the Zoho family. Future-ready design.
Use Cases in the Real World
Use Zoho CRM If:
* You’re managing multi-stage deals and departments
* You need deep automation, segmentation, and campaign management
* You require strict role-based access and reporting
* You’re selling across multiple countries, verticals, or channels
Use Bigin If:
* You just need a simple pipeline to manage leads
* You want to close deals without complexity
* Your team is small and non-technical
* You’re on a tight budget but want CRM benefits
Which CRM Wins in Nepal?
At Nest Nepal, we’ve worked with businesses across Kathmandu, Pokhara, and beyond—from logistics firms to boutique coffee roasters. Here’s what we see:
* Startups and solopreneurs thrive with Bigin. It gives them speed and simplicity.
* Enterprises and scaling SMEs opt for Zoho CRM to bring all their processes under one digital roof.
We help you set up, train, and scale—whether you start with Bigin or jump straight into Zoho CRM.
Final Verdict: Which One Should You Choose?
| You Should Choose… | If You Need… |
| Bigin | Simplicity, speed, affordability, and visual pipelines |
| Zoho CRM | Advanced features, scalability, and deep automation |
Both tools are phenomenal, but the winner depends on your goals, team size, and business complexity.
Still unsure? Let Nest Nepal guide you. We’re certified Zoho partners, and we’ll help you choose the CRM that fits like a glove.
Let’s Build Your CRM Stack Together
Ready to take your customer relationships to the next level? Whether it’s a quick Bigin setup or a full Zoho CRM deployment, we’ve got you.
Contact us today to get started with the perfect CRM for your business.
